The Mediating Role of Customer Trust on Customer Loyalty
نویسندگان
چکیده
منابع مشابه
The Mediating Role of Customer Trust on Customer Loyalty
The review of the literature reveals various relationships between the constructs of social identity, customer trust, and customer loyalty. Such results lead to questioning the nature of the conceptual structure that would include these constructs as well as their interrelationships in a structural model. From this perspective, the purpose of this study is to evaluate the mediating role of cust...
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ژورنال
عنوان ژورنال: Journal of Service Science and Management
سال: 2013
ISSN: 1940-9893,1940-9907
DOI: 10.4236/jssm.2013.61010